Evaluation of Digital and Online Marketing Technology

Evaluation of Digital and Online Marketing Technology Part A Question 1 I believe online marketing tools are part of the marketing mix as channels that can be made use of. There may be diverted focus in regards to digital marketing if it is just used for advertising or promoting a product/service online. Digital marketing can be used in multiple ways whilst we consider facilitating it in an organisations marketing communication mix, rather than focus on 1 form of the marketing communication mix. As technologies are on a rise and the attention span of users is declining, I would suggest investigating marketing tools to help advertising via online content behaviour, understanding ways to inform consumers about the product if for example they were to search a certain product. If we look at the amount of data mining, consumer purchase behaviour and so on via the internet. The organisation can use such data to tap into relevant information that would help accelerate their sales or avail specific products whilst understanding the demand exists. If we look at A mazon and Google, these two organisations tend to have a lot of digital marketing working very well for them, as they have put it into practice in collecting information and monitoring what they purchase and how they purchase it. With such tools an organisation can tailor advertisements towards the users, we can see it more like an On-Demand Advert which would then grab the attention of users who are looking for specific items. There exists many accelerated ways of marketing on the web, with the level of innovation we have adopted, web marketing made it simpler to facilitate the following: Public Relations Investor Relations Customer Service Prospect Qualifications Product Sales Customer Interaction and Feedback Internal Communications With that all being said, the digital world has opened up more opportunities for marketers as to understanding Buyer behaviour, Communicating frequently to the customer, Public relations and so much more. Marketers tend to consider digital marketing to be more time-efficient and is used by the masses, hence it makes it easier to capture a wider reach, whereas the ways they market or allow themselves to be seen by the consumer may need to change as to avoid the click-through behaviour of the customer. I agree that digital marketing will become critical tools in brand building and other forms of communicating to the consumer, mainly Customer Relationships. Marketers can evade ad-blocks and such, if they just spend a bit of time trying to learn a bit about the online content behaviour and yet look out for technologies out there such as Geo-tagging, proximity marketing and so on. Question 2 As a marketing manager, there are 5 steps to evaluating digital technologies: Step 1: I would evaluate the goals of the organisations digital marketing campaigns by understanding the number of social shares our posts are receiving, size of our fan base on social networks, the amount of times Nike is being mentioned on social media, look up the number of positive reviews found online via consumers, check the amount of online traffic we are getting on our webpage as well as how many times links are being diverted to our webpage from other social media outlets. If all these things were done by the previous marketing team, I would look at whether or not the targets are being met, if not I would then revise our goals as to accommodate our objectives. Step 2: I would re-assess the target market, if it is changed I will have to facilitate an information search as to have an idea of the demographics, interests and online activities that the consumers may have, this will allow me to achieve consumer profiling as to marketing reasonable content to them. Step 3: I would have to look at our online digital presence, this means I will have to see how well Nike is doing in the social online environment, are they active or passive when it comes to public relations and customer relationships. Are they utilizing everything the online world has to offer from technologies that can be feasible to adopt? Step 4: I would evaluate the types of messages Nike is communicating to the consumers in digital form. Are they sending the right message to the right consumer? Is the consumer understanding the message and acting upon it, positively or negatively? Step 5: I would evaluate the performance of Nikes digital marketing campaigns. How is Nike benefiting from such channels? Are we making a profit while keeping costs low? Is our rate of investment on digital marketing visible to us, and is it positive? Question 3 I would utilize almost all online marketing tools to allow the visibility of the new product. The common marketing communication tools will be put into effect, such as advertising, promoting the concept in various trade shows, speaking opportunities as to describe the product, joint marketing, co-branding and many more traditional ways that can be broadcasted online via online content ads, which are simple adverts that will pop up due to their relevance whilst consumers maybe be browsing for a new phone for example. Search Engine Optimization. Get the word out there, be noticeable via social outlets. Email marketing is one way to inform the consumers about the product. Google AdWords to help online advertising. Bloggers or social media influencers, by offering the phone for testing by wide reach blogger or youtubers as to mention your product or talk in more detail about it. Online retail stores, you can be selective as to who you wish to sell the new phone and when they can sell it, such as your own website, amazon and the likes of amazon. The strategy would start differing as adoption rates either increase or decrease, if they increase then the organisation will need to be and stay proactive whilst dealing with public relations, enhance customer services and promote customer satisfaction, if they decrease I would then suggest revisiting the product and re-examining the whole process of the marketing communication. Part B Question 1 I would particularly evaluate why should McDonalds introduce a vegetable burger to their store? I will need to define the problem and understand where the information search should start, before developing the needed research, once that is arranged then I would identify the research method. It will either be Primary or Secondary, or both. For this particular scenario, I will explore the secondary data at first since it is cheaper, faster and available whereas this may be biased. For example, in certain region McDonalds can idealise a target market for such a product, such as in place where there exists a great population of vegetarians in compared to non-vegetarians, and see if the product gains popularity, if so they can proceed in furthering the choices of products in different places as to cater to the groups of people who are vegetarian per se. Therefore, I would select Descriptive and Causal research rather than Explanatory research. Once I have found the relevant, impartial, accurate and current data I require, we can advise for testing of the product as to not waste much time in looking for primary data, when such data can be availed to us by promoting the product on trial basis and see how well it does.

Racial Discrimination Essay

A strong, intelligent man, Martin Luther King Jr., once said, â€Å"Our lives begin to end the day we become silent about things that matter,† and what mattered 50 years ago, was finding a sense of equality in the world. That each person could feel as if they were all equal to one another, without feeling misplaced, but at home. King took a stand for people too scared to let their words be heard, taking on the walls that stood between segregation and equal rights. His strong words gave a sense of realization, that all people, black or white should have equal rights, and feel just as safe and free as all of the others. After a long fight for equality in the world, racial discrimination is still hiding in the shadows, causing much conflict between our many diverse races in the world. In order to solve racial discrimination, every school in America, students and staff, will have to participate in anti-racial discrimination programs, to stop the advancement of racial discriminatio n. James T. Patterson educates his audience in his article, The Civil Rights Movement: Major Events and Legacies that about 7 million slaves were brought to America in the late 1600s. These slaves were sold to North America from the European settlers. Our country became dependent on the slaves for the production of crops, such as tobacco and cotton (Patterson Par. 1). Slavery ended in 1865, after the long battle of the Civil War, which began in 1861. The end of the war granted millions of slaves their freedom, citizenship, and the right to vote, no matter their race. Unfortunately, most white people were not okay with this occurrence, so they created certain laws that were designed specifically to give blacks unequal treatment. Along with these new laws, an organization called the Ku Klux Klan was formed to intimidate and stop the advancement of black people in society. Segregation then came in to play in 1896, when black people were said to be equal to white people in society but were made to be separated by their color. Whites and blacks all had their designated areas, where the different race could not enter. For example, public restrooms had signs outside that  stated which bathroom was for which race to use. Looking from the outside in, there was much realization that specific places for blacks were in bad condition in comparison to places designated to white people. Oppression was the basis of segregation. Two ladies, named Susan Bohmer and Joyce Briggs, defined oppression as â€Å"attitudes, behaviors, and pervasive and systematic social arrangements by which members of one group are exploited and subordinated while members of another groups are granted privileges.† Since black people were separated by the color of their skin, and not given the same rights and privileges as white people, it entitled them to be labeled as oppressed. There are still groups today that experience oppression. (Patterson Par 2). Eventually, in 1964 the Civil Rights Act gave way to protect citizens from discrimination, by prohibiting segregation in schools, public places, and employment. Within the following year, this act created equal voting rights between races (Patterson Par. 4). Robert M. Entant explains in his article, The Black Image in the White Mind: Media and Race in America, that after much hardship and fight for equality between races, our nation witnessed the first African American male and female become Secretary of State in 2001. Eight years later, Barack Obama became the first African American to become President of the United States of America. These explicit events gave proof of how far our nation has come to give all races the right to not be discriminated against (Entman 2). Although today many blacks have overcome the white domination, they tend to carry insecurities of their past with them, as they continue to feel lower than the white race. Racial discrimination is still in the shadows of today, but there are many potential solutions that could possibly eliminate racial discrimination altogether, but may take a lot of time. Such as the NAACP group, that started in the year 1909, that was formed â€Å"†¦to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate racial hatred and racial discrimination (Patterson Par. 2)†. My  potential solution will be similar to this organization, as it will be open to anyone that is willing to participate and wants to fight for equality. After the organization is put into action, members will be sent to different schools, from elementary schools all the way to colleges, teaching students about racial discrimination. These visits will include lessons based on the history of racial discrimination, examples of people who have experienced racial discrimination, and how they have dealt with it. Another important part of this aw areness will include involvement from the students. As I will ask them to partake in giving examples of personal experiences involving racial discrimination or inequality. Having students share their experiences will show that they are not dealing with this on their own, but that others have experienced it also, and they can then relate to each other. After each lesson, I will then have everyone brainstorm their own kinds of solutions that they can perform everyday to minimize racial discrimination, so that one day it can hopefully be completely gone. This solution will eventually solve the issue of racial discrimination in the aspect of society and single individuals. Many potential students may not want to participate in the lessons provided, for they feel uncomfortable or just do not care about the problem at hand, but will be forced to partake in the lessons. These lessons will be as mandatory as a math class or English class. They will have no choice in the matter, as they need these lessons to improve racial discrimination rates in our society today. Racial discrimination is a learned accusation, usually influenced by an authority in a person’s life. Even through not everyone recognizes this problem; it is still an issue in many lives. With that said, my solution will potentially give relief to the world, giving everyone the chance to feel equal to one another. This solution may not make dramatic change in a short period of time, but if the students I teach, give effort to making our world an equal place, lives will change. â€Å"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.†Ã‚  This inspiring quote came from the intelligent mind of Martin Luther King Jr., the man who took a stand for equality in the world. After his long fight against racial discrimination his life was taken for standing in the darkness of challenge and controversy. Our world may not be completely healed and safe from our history but we are learning that we are all human, no matter what race we are, or the history that trails behind us. Work Cited Entman, Robert M. The Black Image in the White Mind: Media and Race in America.The University of Chicago Press.2000.Web. 2 May 2014. Patterson, James T. The Civil Rights Movement: Major Events and Legacies. The Glinder Lehrman Institute of American History.2014.Web. 2 May 2014.

The Undeniable Reality About Topics for Research Essay That Nobody Is Sharing With You

The Undeniable Reality About Topics for Research Essay That Nobody Is Sharing With You How to Get Started with Topics for Research Essay? The success of a research paper mostly is based on the topic, which is why a number of time is spent searching for the correct research paper topics for college students. If you're confused with a selection of interesting topics to research online, it's far better to determine what interests you the most. With these strategies, you can develop interesting and distinctive topics in almost no time in any way. Education research paper topics provide education majors an option of samples about how to compose projects which range from Adult Learning Theories to Early Education Literacy. Highlight things you think will be coming in the future and that which you think are the largest problems that will want to get overcome. Take your time to thoroughly examine our cause and effect topics list till you locate a prompt that you're excited to write about. The finding might have significant implications for cancer therapy, as it could explain why genetically identical cancer cells may respond differently to the exact same therapy. The other alternative you may explore as a way to develop topic suggestions for your paper is to look at some psychological disorders. The secret is to not waste time and get to the greatest book shop in town at the very first go. An immediate effect Aneuploidy originates during cell division, as soon as the chromosomes do not separate properly or aren't equally partitioned between both daughter cells. When you're picking your topic, remember that it's much simpler to write about something which you presently have interest ineven in case you don't know a great deal about it. If you're allowed to freely choose what things to write all on your own, utilize the chance to make something unique. Research papers are trying, but in addition they have the capability to be somewhat rewarding. A paper is always simpler to write if you're interested in the subject, and you're going to be more motivated to do in-depth research and compose a paper that actually covers the whole subject. So, you've realized that you're all set to compose your research paper. Writing a research paper is going to be a similar process each moment. The introduction should offer general information which will be included in the guide. The research procedure takes a string of steps as listed below. When research papers are assigned, it's crucial to choose a topic which fits with the requirements from the training course. Be certain to reference certain studies as evidence. Although you don't need to serve your audience, you also wish to do a little bit of evaluation. As soon as you decide on a specific topic, step one is to develop into an authority in the area. Before you are able to begin trying to find a topic for your paper, it's important to first consider the requirements or guidelines your instructor has established. For instance, a humanities student isn't predicted to compose a well-versed essay on an engineering topic. Both options aren't good enough because it's going to be difficult to select the best literature. If you would like to learn how to compose great essays on sociology, just take the subsequent steps. You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. You don't need to find super technical with legal argumentative essays, but make sure to do your homework on what the present laws about your preferred topic actually say. What's your opinion concerning the subj ect of discussion. After you own a topic and a list of references, you might want to write down all of the essential points you must include, developing a plan for your justice paper that could be developed into the very first draft merely by describing each point. By having a crystal clear grasp of the prompt and rubric you'll remember to choose the most relevant topic. Whether you've experienced writer's block and can't make up an eye-catchy topic for your assignment or merely need to acquire an idea about what an excellent research paper topic should look like, we'll offer you a hand and help you select the most suitable topic to elaborate on in your paper. Even if a specific research paper topic is getting lots of buzz at the moment or other folks seem interested in writing about it, don't feel tempted to make it your topic if you don't genuinely have some type of interest in it also. One of the very first steps when picking a topic for your research paper is to select a topic that you're interested in. Science is an incredible subject.

Overview of ACP Personal Finance - 843 Words

Overview of ACP Personal Finance From the standpoint of a high school student who has ambitions of going to college and into the career world as prepared as possible, I saw this class as essential. It goes over a huge part of what adults and college kids spend countless hours trying to figure out. Having said that, there are some chapters that seem more essential than others. Since you can only fit 10 chapters into one trimester, here are 10 most important chapters. Chapter two is a good place to start because while chapter one explains the process of financial planning, chapter two explains how to carry out that process which is more applicable to life. Chapter three, preparing taxes, is the primary reason why I took this class and is extremely important to the financial planning process. Chapter four and five are also important because they pertain to making real life decisions like picking a financial institution, buying a house, and buying a car. Still, in hindsight I hard ly retained the specific information in chapter five. It would be helpful to quiz and review often on this chapter because I doubt I’m alone in the retention of info for chapter five. Chapter six and seven both are about the two forms of credit. As far as the conceptual parts of chapter six, most people (that are in this class) probably know how to handle credit wisely or could figure it out with ease. So, unless it’s very important to go over both forms, I think that just doing chapterShow MoreRelatedA Description Of How Advantagecare Visis To Health Service1061 Words   |  5 PagesThe purpose of this memorandum is to provide an overview of how AdvantageCare Physicians can increase the number of primary care visits by Medicare recipients (seniors) to our healthcare facility. Analyzing the data provided by Dartmouth Atlas, East Long Island, New York has a poor rate of primary care visits by Medicare recipients overall: 72.5 percent. 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